Saturday, November 26, 2016

News, Nuggets & Longreads 26 November 2016

Because we're both on our travels this is a scheduled post with urgent updates, if any, made on fiddly touchscreens.


First, some gorgeous pictures from Invisible Works whose author, Nick Stone, acquired a big sack of found photographs of Norwich and has been sharing them in a series of posts. We, of course, had our attention grabbed by a collection of images of pubs, like this one:


Duke's Palace Inn, Norwich.


(Via @teninchwheels.)




Wooden beer casks.


Gary Gillman has been pondering a lost taste in beer - that of 'pitch':


Germans in particular coated the interior of casks with hot pitch, the resin extracted from the sap of pine and other fir trees. George Ehret, the prominent New York brewer who in 1891 wrote a history of American brewing, described two purposes for the pitching. The first was to ensure proper cleaning of the cask before reuse. The second was to avoid the “taste of the wood”. The cleaning reference is compressed. He meant, as other writers made clear, that beer was more likely to sour from micro-organisms in the wood unless the barrier of pitch minimized this risk.


The logical conclusion of this thought? The revival of pitched lager!




Old photos: the kidnapper and Mr Hamm, the victim.


For the Growler magazine Ben Reeves tells the story of the kidnapping of a brewery boss in St Paul, Minnesota, in 1933:


Once in a safe house in Bensenville, Illinois, Hamm was placed in a sparsely furnished room with boarded windows and forced to sign four separate ransom notes demanding $100,000. Within days, Hamm would be returned safely home without a scratch on his head, and the men responsible for his kidnapping-better known as the Barker-Karpis gang-would be padding their wallets. It seemed like the perfect crime; little did the Barker-Karpis gang know that they had just detonated a societal bomb that would end their outlaw careers and completely reshape Minnesota's legal system.


The basis for season 4 of Fargo, with a Miller's Crossing feel, perhaps?




Hat, pipe and pint glass.


On his 39th birthday Alec Latham returns to a preoccupation of his: does he belong with the craft beer young guns, or among the growling veterans in the real ale pub?


With mature pub-goers, I understand everything they say but might miss historic cultural references. With pub-goers of my age, I get the vibe but haven't got a clue what anybody's job title means. With some younger drinkers, I might understand the words individually but not when they're strung together.




The Fellowship Inn, Bellingham: pool table and dereliction.


'Dirty South', one of the authors of the Deserter blog, toured all parts of South London with only one pub:


The epitome of a one horse town, Bellingham has very little to offer the visitor other than its run-down, but Grade II-listed pub, The Fellowship… Only one of its bars is open and in between serving the sparse customers, the barmaid returns to the comfort of the gas fire on our side of the bar. The pub has received a lottery grant though to restore it to its former glory – and it's no exaggeration to talk of 'glory'.




Beer and Twitter


And, finally, something a bit new: a link to a Twitter 'thread'. If you've been following politics on Twitter for the last year, you'll have seen a lot of these - blog posts, in effect, split up into 10, 20, 30 or more (usually) numbered Tweets. It's a weird way to digest what amounts to an article but, as the author of this one says, 'Where the eyeballs are, innit?' This is where it starts - click the date to go through to Twitter and read the whole thing:




News, Nuggets & Longreads 26 November 2016 originally posted at Boak & Bailey's Beer Blog

Photo



Saturday, November 5, 2016

Why Do People Care About the Marston's Rebrand?

Marston's rebranded beer range.
SOURCE: Marston's, via the Morning Advertiser. Yes, we're sick of this image too.

Marston's announced a major rebrand yesterday and it seems to have made lots of people, on both sides in the culture war we're apparently having these days, a bit irritated.


Traditionalists like the Pub Curmudgeon are annoyed at the apparent pandering to the youth market - what's wrong with appealing to middle-aged and older people? Isn't their money good enough any more?


Others are dismayed by the lack of respect for history and heritage: Pedigree, a brand invented in the 1950s, is a classic in its own way, so why pretend it was conceived in the 21st Century? (Note: they tried the retro look in 2012.) Why give Oyster Stout, one of the Marston's beers that is better-loved among beer geeks, a would-be trendy name when the old one was quirky and interesting enough? And what's with calling Pedigree 'amber ale' all of a sudden - is 'bitter' a dirty word now?


On a somewhat related note, colonial booze historian Dr Sam Goodman quietly rolled his eyes at the laziness of the new design for Old Empire IPA:




For our part, we instinctively felt it a misstep and, after a bit of chat over the porridge, decided that the problem was the potential confusion and disappointment for consumers. Someone who isn't an expert but is vaguely interested in trying a beer similar to BrewDog's might casually pick these up at the supermarket only to be let down by the contents. You might trick a consumer into buying once with misleading packaging (what we've previously called craftsploitation) but it doesn't win repeat custom.(Note: we haven't tried the new pale ale and maybe it really is a super-hoppy and bitter session IPA.) Meanwhile, those who prefer old-school beer are likely to give these a miss, or (see above) feel that their custom is not wanted.


Among those more soundly in the 'craft' camp the reaction was sharp. For starters, the design just isn't as cool as its creators think it is, as Charlie 'The Crafty Beeress' Worthington confirmed when she asked a graphic designer pal what they made of the new branding: 'I think the boat has sailed on all that distressed looking type stuff that BrewDog were doing 7 years ago.' In desperately seeking relevance they've somehow made themselves less relevant.


Others were insulted by the suggestion that people who make a point of buying and drinking craft beer are actually just idiots buying labels who can be duped with a wave of the brand manager's wand. For what it's worth, we don't think they're actually after craft beer drinkers, though - just people who might be vaguely aware of the idea and don't like 'old man' beers. Which, of course, leads to a sense that this is just a crass attempt at co-opting a thriving culture by an organisation that, as Richard Coldwell observes, is a modern equivalent of Whitbread or Watney's in their 1970s pomp.


So, that's everyone annoyed, for different reasons. Probably not the intended result.


The funny thing is, beneath all the hoo-ha about the clumsy re-brand, there is actually something interesting going on: Pedigree is now bottle-conditioned. That's a material change that might - let's even say will probably - improve the quality of the product. It's certainly not something they had to do and, we suspect, is a deep-level gesture to beer geeks, and especially to CAMRA members. We'll give it a go when we get the chance and report back.


Why Do People Care About the Marston's Rebrand? originally posted at Boak & Bailey's Beer Blog

Firestone Walker Now Brewing at Propagator in Venice, CA

(Venice, CA) –  Beer is finally flowing through Firestone Walker Brewing Company's Propagator brewhouse in Venice, Ca…


The post Firestone Walker Now Brewing at Propagator in Venice, CA appeared first on thefullpint.com.